East West DBT

East West DBT is a new therapy group that specializes in dialectical behavior therapy (DBT) in the SF Bay area. Having recently formed a new partnership, the founding members of East West DBT needed a comprehensive website to start them out strong and give them credibility amongst their competition.

I partnered with East West DBT’s founders Jenafir and Joe to create an identity that reflected their values of both Eastern and Western schools of psychology, resulting in a minimalist website that evokes peace and calm while providing structure and necessary information.

This type of therapy is not your average talk therapy. It’s a very involved process that includes a combination of individual therapy, group therapy, and specific learning outcomes that can help to combat a variety of mental health challenges. Jenafir and Joe are extremely helpful people and wanted to include a lot of what to expect from their therapy program on their site.

To make this information as user-friendly as possible, I broke it up into several sections. What could have been overwhelming paragraphs of text come to life with creative spacing, imagery, and iconography. I created dynamic elements like a set of tabs and a custom accordion to make information more digestible and organized.

Because DBT therapy is so involved, it’s easy to be intimidated by the level of commitment the program requires. I wanted to convey a sense of calm and trustworthiness when constructing an identity for this client.

By using a minimal color palette, relying on clean lines, and letting the serif typography create visual interest, I worked to cultivate a sense of comfort and trust in the East West DBT brand.